Michael Yormark, President of Roc Nation Sports International, has quite the resume, possessing decades of industry experience. Before joining the Roc Nation family, he served as President and CEO of the NHL’s Florida Panthers, brokering the most lucrative naming rights partnership in BB&T Center history. Before that, he spent four seasons with NHL team Tampa Bay Lightning, finishing his tenure as Executive Vice President. He previously served as Vice President of Sales and Broadcasting for the NHL’s Columbus Blue Jackets and as Corporate Sponsorship Sales personnel for the New York Yankees. He was named one of SportsBusiness Journal’s Forty Under 40. Before taking the reins of President at Roc Nation Sports International, Michael Yormark spent 6 years as President and Chief of Branding & Strategy, broking deals for athletes and artists across the agency, with particular focus on bringing in major brand partners for annual events such as the Roc Nation Grammy’s Brunch, Tidal X, Made in America Music Festival, Diamond Ball Presented by Rihanna, and more. Michael oversees all operations of the agency’s International branch and has spearheaded Roc Nation Sports International’s rapid growth since the signing of Jérôme Boateng 3 years ago, adding stars such as Romelu Lukaku, Kevin De Bruyne, Eric Bailly, Axel Witsel, Reece and Lauren James, Samuel Chukwueze and Siya Kolisi to the Roc Nation family.