Cynthia Mumbo is the Founder and CEO of Sports Connect Africa, a sports consultancy that focuses on connecting and empowering sports stakeholders in Africa. She has attended Wits University, the Chartered Institute of Marketing, is a Launch and Grow Fellow, at Babson College and an alumni of Leaders in Sport under 40, Class of 2018.

Cynthia has served in the Executive Committee of the Kenya Basketball Federation as a co-opted member between 2009 and 2014 and is an advisory board member for the Hype Sports Innovation as well as a judge with the Sports Technology Awards| Start Ups. Cynthia has over 10 years of experience working in sales and marketing for several corporate organizations in Kenya.